Daina Middleton
Ms. Middleton has served as a member of our Board of Directors since July 2021. Ms. Middleton is the Chief Executive Officer of Britelite Immersive, an experiential creative technology company that builds immersive and interactive client experiences to develop transformative engagements with their customers and employees. Previously, she served as the CEO of Ansira, an independent marketing technology and services company focused on customer relationship development, and prior to that held top-level management positions with Twitter, Performics, which is a global performance marketing solutions firm, and Hewlett-Packard where her tenure there included managing revenue marketing where she led the global sales marketing team that drove a 40% growth in revenue.
During her near 30-year career, Ms. Middleton has also consulted broadly across industries to assist companies to manage global teams, optimize digital marketing and nurture company culture. She currently serves on the boards of Marin Software and BIGtoken, both public companies, and is an advisor for several early-stage startup companies. Ms. Middleton received a BA degree in Technical Journalism from Oregon State University where she serves as a member of OSU’s School of Arts & Communication Advisory Council.